The mannequin photo to be featured in an american higher education textbook and Japanese TV

Hi there!

It’s certainly been a while. I probably have a few unanswered e-mails and some missed conversations in social media. I am afraid I don’t have that much time to update this site as regularly as I had hoped. But it’ll stay here as a reminder and I’m happy that the photo of the fuller-figured mannequins still receive some attention!

The photo will most likely be published in a higher education textbook in the US, by reputable Pearson Publishing. I have also received a request to allow the photo to be used in a Japanese TV programme which introduces world news.

No enquiry from Oprah yet though ;)

swedish mannequins on japanese tv

swedish mannequins on japanese tv

H&M uses Beyonce and other “plus size” models this year

I am sure you haven’t missed that H&M collaborates with Beyonce for this years swimwear collection. I think it’s great, it’s a way of showing that it’s in fashion to have a bit of a booty.

What I also really like is that they use curvy model Jennie Runk too. Isn’t she beautiful?











Ann Summers twisted mannequin

Yvonne Borlaug found this mannequin in an Ann Summers shop in Swansea, Wales about a year ago. Yvonne wrote to me; “Her body looks so twisted!”

I couldn’t agree more, just look at the waist. What kind of manufacturer would produce such a mannequin? And why would a retailer use it? No wonder we have twisted body ideals in this world. Ann Summers, you should know better!


Yppig – plus sized mannequins in Norway

A couple of days ago I received photos of pretty mannequins from Norway. The mannequins are on display in the recently opened shop called “Yppig” in Sarpsborg, Norway. Hilde C. Mork runs the boutique and she told me she had to look for a long time to find “plus sized” mannequins.

Good luck with the store Hilde, I hope the mannequins will be appreciated by your customers!

Have you seen any not-so-thin mannequins lately? Let me know!

Yppig, store in Sarpsborg, Norway.

Yppig, store in Sarpsborg, Norway.

Yppig, store in Sarpsborg, Norway. Photographed by Hilde C. Mork.

No, I will not model naked to promote a mobile app

I was recently contacted by a photographer on behalf of a media production company who wanted to use me as a model in a commercial for a new mobile app. The mobile app is supposedly a service were you can easily donate money for a good cause, for example to The Red Cross, Cancer Foundation and similar. They offered payment of approximately USD 1500.

That sounded quite all right to begin with. I mean, of course I understand that they wanted me to model because of the media attention I’ve received, but if it’s for a good cause I wouldn’t mind to do that. So I asked some follow up questions about how it would be exposed, what the campaign concept was etc. Very soon it became obvious that they had some “bare skin” in mind, and gave the example of recent ad campaign for SEQR, a Swedish mobile payment method.

This specific campaign received media attention in Sweden because they used naked people in ads to promote their app. The tagline reads “The only thing I need is my mobile”. I remember that when I first saw these ads, I was appalled by the fact that companies still use such cheap marketing tricks in 2013.

Needless to say, I declined the offer from the photographer.


If it was for a really good cause, I would actually consider comparing my normal weight, rather thin body to the Swedish mannequins to show how stupid it is to call them “plus size”. But no, I will not model naked to promote a mobile app.

Isn’t it funny though, I’ve received attention because I want to challenge how bodies are portrayed in our public spaces and in media, yet I am asked if I want to be photographed naked for a product that has absolutely nothing to do with that. We still have a long way to go.

Male mannequins

Good evening!

I’ve had a very busy day today, finishing up an important presentation at work before the 4 day  Easter break. But now I’m home and I’ve just gone through and replied to emails and added a few more personal stories that I’ve received on the discussions page. I love that you’re contributing with your thoughts.

I was happy to see the article in The Guardian today! I also found a video from CTV News / Globe and Mail that I didn’t know about, it was aired 18th of March. Great to see that the story is shared and that so many people talk about it. I hope more people will find their way to this site so that we can try to keep the conversation going and with all our efforts perhaps we can change something together!

I was contacted by a mannequin manufacturer today who sent me some pictures to add to the gallery. And I will, if I find some extra special dolls. However this page is not about promoting companies who produce mannequins in general! What was interesting was actually the images of the very fit and buff male mannequins. Does most men in our society really look like this? :)


Images from

I am now so very tired, because I was up until 2am this morning answering emails and adding links to the media coverage page, so now I will have to stop and go to bed. But hopefully the next few days I’ll be able to add some more pics to the gallery. Have a great Thursday!


Fashion show at Åhléns and real life mannequins

Last Thursday when I went to an Åhléns customer event, they had a fashion show on the second floor. The models were girls from an upper secondary school (Frans Suell & Jörgen Kocks Gymnasium). The looked like real people do! With very cool hairdos and makeup. After the show, three of them actually posed as mannequins on the podium for a while, with information and prices about the clothes they wore beside them.

Real life mannequins – I like it!